ChatGPT Adds Visual Ads and Expanded Measurement Tools
OpenAI has introduced a visual advertising format in ChatGPT alongside broader measurement, attribution, and brand-suitability tools. The announcement matters to advertisers and agencies, but public pricing and buying requirements remain unclear.
Proaction Claims 60% Sales Gain With OpenAI Codex
Proaction says it increased sales by 60% and saved more than 75 hours using Codex alongside GPT-Live-1 and GPT-6 Astra. The announcement does not explain the underlying workflows, baseline, or pricing.
OpenAI’s GPT-6 Guide Focuses on Production Model Choice
OpenAI has published practical guidance for startups building with GPT-6 models. It focuses on model selection, reasoning settings, prompts, tools and preparing workflows for production.
GPT-6 Prompt Caching Adds Controls and Diagnostics
OpenAI says GPT-6 has higher prompt-cache hit rates, diagnostics and explicit breakpoints intended to reduce latency and API costs. The announcement does not disclose previous rates or enough implementation detail to calculate typical savings.